How Did Southwest Airlines Begin
Holy Moly, That Texas Triangle is Where the Magic Started! 🤠A Deep Dive into How Southwest Airlines Took Flight Ever wonder how the whole low-fare, no-assigned-seating, 'bags fly free' airline thing even became a thing ? Well, buckle up, buttercup, because the origin story of Southwest Airlines is pure American entrepreneurial gumption , seasoned with a heap of legal drama and a whole lotta LUV . It's a tale of two Texans (okay, one was a transplant, but he had the spirit!) who decided the existing air travel system was way too stiff and way too pricey. They didn't just want a piece of the pie; they wanted to bake a whole new kind of pie and serve it up with a smile and a free bag check. Let's trace the flight path of this legendary airline from a simple sketch to a behemoth. ☰ Table of Contents Step 1: The Cocktail Napkin Conspiracy (1966-1967) 1.1 The "Eureka!" Moment 1.2 The Loophole Strategy Step 2: The Legal Battle Royale (1967-1970) 2.1 The Bi...